Kathryn Budig Inspires alignyo!


Did you happen to catch the recent Forbes article“Evolving Passion Into Business: Yoga’s Kathryn Budig”? For those of you who aren’t yet familiar with Kathryn, she’s what we would call a yogini entrepreneur. Imagine being able to follow your passion and live with a sense of financial security. Kathyrn figured out how to do just that by taking an unconventional and pleasantly aggressive approach to getting her name and her face—and her body—on the tip of everyone’s tongue. A few try-this-at-home pointers from the article:

Do something different: Kathryn contacted photographer Jasper Johal, noted for his nude photos of dancers and yogis, to shoot images for her website. The eye-catching photos caught the eye of sock company ToeSox and landed Kathryn a well-exposed (in more ways than one—she wore only the product in the otherwise nude images!) ad campaign.

If you want something, go for it:Kathryn notes, “If there was a teacher I wanted to learn from—I found a way to work with them. If there was a magazine or blog I had ideas for—I sent them my work.” Case in point:a wonderful piecethat Kathryn wrote this week. Being talented may get your foot in the door, but you’ve got to “master the hustle” (as Kat puts it!) if you want your talent to take you to new heights.

Give back: Community work is at the core of this yoginis heart. Kathryn co-created Poses for Paws, a non-profit that supports local animal shelters. In response to the success of their past partnership, ToeSox reached out to Kathryn to create a “sox” that would donate a portion of the proceeds to her charity.

Connect: Whether it’s through Facebook, twitter, a recurring blog, sharing your thoughts in comment sections or all of the above—find a way to reach out in an authentic and true-to-yourself fashion.

It’s been said that if you do what you love, the money will come. Kathryn is a fine example of this theory. Her drive and determination are incredibly inspiring.

Do you know someone with a similar story? We'd love to hear about it!


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